Prof. Dr. Martin Balás
Professorship in Sustainable Destination Management
| martin.balas(at)hnee.de | |
| Phone | 49 176 363 46 653 |
| Location | City Campus | Schicklerstrasse 5 | 16225 Eberswalde |
| Room | 02.210 |
| Office Hours | Monday to Thursday from 10:30 a.m. to 12:30 p.m. |
- Sustainable destination management
- Tourism in the context of the environment, society and culture
- Nature-based tourism
- Applied sustainability management in tourism
- Corporate environmental management
- Awareness work: awareness and consciousness of society and the environment
- Transformation processes in tourism destinations
- Sustainability measurements in tourism
- Socio-economic monitoring in tourism
- Sustainability certifications
- System theory applications
REGE – Cross-border cooperation between universities and large protected areas in the Euroregion Pomerania:
The aim of the project is to develop new, joint methods for surveying, analysing and evaluating the social and regional economic effects of large protected areas through intensive cooperation between universities in the Pomerania region, both in the field of research and at student level, as well as between large protected areas in both countries and the local population.
Further development of sustainable tourism: Identification of synergy effects to strengthen cooperation with and between stakeholders:
The aim of the project was to develop a concept and method for collecting empirical information on the share of sustainable tourism in the overall tourism sector in Germany and to apply this concept and method in an exemplary manner. At the same time, key environmental and sustainability indicators for the industry as a whole were to be determined in the spirit of an expanded tourism satellite account. From this, indications were derived as to the areas in which the tourism industry and policymakers would need to develop activities and set the course for strengthening and expanding sustainable tourism offerings.
TransCSR – Transparency of CSR skills though ECVET in European tourism:
The aim of this project was to create greater transparency and recognition of professional expertise in the field of corporate social responsibility within the tourism industry.
Environmental management in SMEs in the tourism sector:
As part of this project, a series of seminars was developed on various issues relating to sustainable destination and corporate management. The seminars were held both centrally at the German Seminar for Tourism (DSFT) in Berlin and at various destinations. This enabled managers in tourism organisations and small and medium-sized enterprises (SMEs) in German destinations to be made aware of the issue of corporate social responsibility (CSR).
Socio-economic monitoring in the Lower Oder Valley National Park:
In order to record and document the regional economic effects of the Lower Oder Valley National Park at regular intervals, the socio-economic monitoring methodology was used, which was carried out as the basis for the first follow-up study to record the regional economic effects of the national park.
Professorship in Sustainable Destination Management
PhD in Political Science at Leuphana University Lüneburg with the title ‘Measuring and managing sustainability impacts of tourism from a subnational perspective.’
Managing Partner, reCET create.empower.transform
PhD student at the Biosphere Reserves Institute, HNE Eberswalde
Freelance consultant for tourism management, research and sustainability management
Establishment, planning and management of the Excellence Initiative for Sustainable Destinations
Research assistant at HNE Eberswalde
Research assistant at HNE Eberswalde
Partner, authorised signatory and freelance senior consultant at TourCert gGmbH
Freelance lecturer at Harz University of Applied Sciences
Freelance lecturer at Adam Ries University of Applied Sciences Erfurt /IUBH
Project manager at kate Environment and Development e.V.
Consultant iq-consult gGmbH
Owner of the tour operator and bicycle rental company Finding Berlin Tours
Master of Arts in Sustainable Tourism Management at HNE Eberswalde
Consultant, BTE Tourism and Regional Consulting
Trainee Deutsche Zentrale für Tourismus e.V.
Bachelor of Arts (Hons) in Leisure and Tourism Management at Stralsund University of Applied Sciences
Jury of the German Tourism Award
Member of the Climate Protection Working Group in the German Federal Government's National Platform on the Future of Tourism
Member of the European Tourism Pathway expert group
Member of the Tourism Research Working Group
Member of the Executive Board at Ecotrans e.V.
Member of the Centre for Sustainable Tourism ZENAT
Methodological framework for a common set of indicators to measure the sustainability of tourism in Spanish regions. OECD (Hrsg.)
Balas, M., Strasdas, W. Messung der Nachhaltigkeit von Tourismus. In ´Eisenstein, B., Gronau, W., Harm, T., Hopfinger, H. (Eichstätt-Ingolstadt), Mayer, M., Scharfenort, N., Voshage, I. (Hrsg.) (2024). Geographien des Tourismus und der Freizeit.
Springer Verlag
Balas, M., Lund-Durlacher, D., Laimer, P., Baumgartner, C. Nachhaltigkeit im Tourismus: Messmethoden und Monitoring von Nachhaltigkeit im Tourismus. In Bandi Tanner, M., Freytag, T., Schmude, J. (Hrsg.) (2023). Handbuch Tourismuswissenschaft. Nomos Verlag
Balas, M. Measuring and managing sustainability impacts of tourism from a subnational perspective. Leuphana University Lüneburg. Dissertation.
Balas, M., Mayer, M. The challenge of climate change and net zero emissions for destinations. In Pillmayer, M., Hansen, M., Karl, M. (Hrsg.) (2023). Tourism destination development: A geographic perspective on destination management and tourist dema
Balas, M., Mayer, M., Kintscher, C. (2023). Auf dem Weg zur Klimaneutralität in Tourismusdestinationen. Leitfaden zu Klimabilanzierungen im Tourismus. Im Auftrag des Bundeministeriums für Wirtschaft und Energie
Gössling, S., Balas, M., Mayer, M., Sun, Y.-Y. A review of tourism and climate change mitigation: The scales, scopes, stakeholders and strategies of carbon management. Tourism Management, 95, 104681. https://doi.org/10.1016/j.tourman.2022.104681
Balas, M., Abson, D. Characterizing and identifying gaps in sustainability assessments of tourism - a review. Tourism Management Perspectives. 43, 101004. https://doi.org/10.1016/j.tmp.2022.101004
Balas, M., Dmytrów, K., Mayer, M., Zbaraszewski, W. Economic impact analysis of tourism in protected areas of the Pomerania region.
In: Zbaraszewski, W., Balas, M., Dmytrów, K., Majewska, A., Mayer, M., Steingrube, W. (2022). Socio-economic research in protected areas of the Euroregion Pomerania: Visitor satisfaction, economic impacts and park–people relationships. doi.org/10.12657/9788379864201
Balas, M., Majewska, A. Effects of COVID-19 on visitation and tourism in the protected areas of the Pomerania region.
In: Zbaraszewski, W., Balas, M., Dmytrów, K., Majewska, A., Mayer, M., Steingrube, W. (2022). Socio-economic research in protected areas of the Euroregion Pomerania: Visitor satisfaction, economic impacts and park–people relationships.
Mayer, M., Balas, M., Dmytrów, K., Zbaraszewski, W. Analysis of park–people relationships.
In: Zbaraszewski, W., Balas, M., Dmytrów, K., Majewska, A., Mayer, M., Steingrube, W. (2022). Socio-economic research in protected areas of the Euroregion Pomerania: Visitor satisfaction, economic impacts and park–people relationships.
Malkowski, A., Bieszk-Stolorz, B., Dawidowicz, D., Zbaraszewski, W., & Balas, M. Sustainable tourism as a factor in the development of protected areas in the Pomerania Euroregion. Ekonomia I Środowisko - Economics and Environment, 80(1), 189–216.
doi.org/10.34659/eis.2022.80.1.442
Balas, M., Dickhut, H., Lund-Durlacher, D., de Marzo, C., Hamele, H., Sillence, G., Tenger, A. The post-covid-19 future of sustainable tourism in Europe.
In European SME Going Green 2030 Report Review and analysis of policies, strategies and instruments for boosting sustainable tourism in Europe. 1st edition.
Balas, M., Strasdas, W., Neumann, F., Mattes, A., Becker, L., Giese, J, Renner, A., Weber, A., Kohl, K., Pinnow, D., Zeiner, M., Rein, H., Heck, S. Messung der Nachhaltigkeit im Tourismus - Entwicklung eines Tourismus-Nachhaltigkeits-Satellitenkontos.
Im Auftrag des Umweltbundesamtes, Texte 61/21, Dessau-Roßlau.
Balas, M. & Strasdas, W. Erfassung von Auswirkungen des deutschen Outbound-Tourismus auf die Nachhaltigkeit in bereisten Ländern, im Auftrag des Umweltbundesamtes, Dessau-Roßlau.
Balas, M., Strasdas, W. Case study Germany - a new "Tourism-Sustainability Satellite Account" (TSSA). In UNWTO: Experiences of pilot studies in measuring the sustainability of tourism. A synopsis for policy makers, Madrid.
Balas, M., Strasdas, W. Sustainability in tourism: developments, approaches and clarification of terms. Im Auftrag des Umweltbundesamtes, Texte 22/19, Dessau-Roßlau.
Balas, M., Strasdas, W. Nachhaltigkeit im Tourismus: Entwicklungen, Ansätze und Begriffsklärung. Im Auftrag des Umweltbundesamtes, Texte 22/19, Dessau-Roßlau.
Weston, R., Hamele, H., Balas, M., Denman, R., Pezzano, A., Sillence, G., Reiner, K., Grebenar, A., Lawler, M. (2018).
Research for TRAN committee – European Tourism Labelling. European Parliament, Policy Department for Structural and Cohesion Policies, Brussels.
Balas, M. Corporate Social Responsibility und Nachhaltiges Unternehmensmanagement im Tourismus. In Rein, H. & Strasdas, W. (Hrsg.) (2017). Nachhaltiger Tourismus. 2. Auflage. UTB-Verlag. Stuttgart.
Rein, H., Balas, M. Nachhaltiges Destinationsmanagement; in Rein, H. & Strasdas, W. (Hrsg.) (2017): Nachhaltiger Tourismus. 2. Auflage. UTB-Verlag. Stuttgart.
Koschwitz, G., Balas, M. & Giraldo, A. Ganzheitliche CSR-Systeme im Tourismus am Beispiel TourCert. In Lund-Durlacher, D. et al. (2017). CSR und Tourismus. Springer Verlag.
Abel, G., Teusch, C., Strasdas, W., Balas, M. Anforderungen an Unternehmenszertifizierungen für Nachhaltigen Tourismus in Deutschland. Berlin.
Balas, M. Die Wertschöpfung des Tourismus im Nationalpark Unteres Odertal. Nationalpark Unteres Odertal (Hrsg.)
Strasdas, W., Balas, M., Zeppenfeld, R. Bestandsaufnahme und Bewertung von Zertifizierungssystemen für Nachhaltigen Tourismus in Deutschland. Zentrum für nachhaltigen Tourismus, Eberswalde.
Balas, M., Rein, H. Praxisleitfaden Nachhaltigkeit im Deutschlandtourismus. Anforderungen | Empfehlungen | Umsetzungshilfen. Deutscher Tourismusverband e.V. (Hrsg.)
Balas, M., Rein, H. Developing criteria for the sustainable structuring of tourism destinations Iin Germany. Deutscher Tourismusverband e.V. (Hrsg.)
Strasdas, W., Balas, M. Corporate Social Responsibility und Nachhaltiges Unternehmensmanagement im Tourismus; in Rein, H. & Strasdas, W. (Hrsg.) (2015). Nachhaltiger Tourismus. UTB-Verlag. Stuttgart.
Rein, H., Balas, M. Nachhaltiges Destinationsmanagement; in Rein, H. & Strasdas, W. (Hrsg.) (2015). Nachhaltiger Tourismus. UTB-Verlag. Stuttgart.