Stereotype and reality
The campaign deliberately addresses well-known clichés and prejudices about students at HNEE – in a pointed, self-deprecating manner and with a clear shift in perspective: through the personal success stories of alumni, these exaggerated claims are taken up and dispelled by real-life personal and professional journeys. Our aim is to attract attention, spark curiosity and, at the same time, convey a modern, approachable and self-assured image of our university.
More information is available in the press release, on LinkedIn and on Instagram!
The campaign is set to be further developed and continued in the future. Alumni who are interested, as well as students nearing the end of their studies who can see themselves becoming part of it in the future, are welcome to contact the University Communications team at hochschulkommunikation(at)hnee.de.
Special thanks go to our alumni who shared their personal stories and experiences with us and gave the campaign a human face. Their openness, trust and commitment have resulted in an authentic and diverse campaign that showcases HNEE in a unique way.