Communication Strategies for Nature-Friendly Sheep Farming
Research project
08/2023 - 07/2026
Competence field:Sustainable ecosystem management, Sustainable, site-adapted production systems, Regional added value
Cooperation:Strategic cooperation
Funding partner:State funding, Federal funding
The central research question of the project Inwert Ökosystem Schaf – Valuing the Ecosystem Services of Extensive Sheep Farming is: How can the societal benefits of extensive sheep farming be marketed? The project considers the resources provided by lamb and sheep meat, tourism services and sheep’s wool. The project focuses on target group analyses and market research to identify the potential and barriers to valuing nature-friendly sheep farming and to develop possible solutions.
Contact
Allgemeiner Kontakt
Anne WiedemannPromovierende & Wissenschaftliche Mitarbeiterin
Uni Göttingen
Projektleitung
Prof. Dr. Anna Maria HäringProfessorship in Politics and Markets in the Agri-Food Sector
Professorship in Politics and Markets in the Agri-Food Sector
Professor für Marketing für Lebensmittel und Agrarprodukte an der Uni Göttingen
Flock of sheep with lambs.
Everything is rubbish without sheep.
Sheep are multifunctional and indispensable to transforming our food system. To achieve this, we need to raise their profile.
Anne Wiedemann
PhD students on the InWert Ecosystem Sheep project
Funding partner
Federal funding
State funding
Partnerships
Strategic partnerships
