Establishing a Value Chain for Regional Lamb Meat in Berlin and Brandenburg
Research project
01/2021 - 12/2022
Competence field:Ecology, Sustainable ecosystem management, Sustainable, site-adapted production systems, Regional development and development of rural areas, Regional added value
Cooperation:Practical partnership
Funding partner:Federal funding
Sheep farms make an important contribution to nature conservation and climate protection. Around 70 sheep farms in Brandenburg manage approximately 25,000 hectares, including 5,000 hectares of heathland and dry grassland and 1,600 hectares of sensitive habitats. They are therefore indispensable to sustainable land management in the state of Brandenburg. Sheep flocks are particularly important for grazing sensitive sites. Without grazing, biodiversity declines.
The lack of recognition and compensation for the societal benefits provided by sheep farms threatens this contribution to nature conservation and climate protection. These societal benefits could be recognised through quality marketing of lamb meat. Crucial to the success of this economic valorisation is ensuring that the value created during the production process is conveyed through the value chain to consumers. This can be achieved by establishing a regional value chain, developing communication messages tailored to specific target groups, and identifying suitable marketing structures.
Contact
Projektleitung
Dr. Susanne von MünchhausenWissenschaftliche Mitarbeiterin am Fachgebiet Politik und Märkte in der Agrar- und Ernährungswirtschaft
Professur für Politik und Märkte in der Agrar- und Ernährungswirtschaft
Allgemeiner Kontakt
Anne WiedemannPromovierende
Why is it worth eating locally sourced lamb?
Sheep farmers from Brandenburg talk about their everyday lives and share their views on the various key topics.
This postcard is available to download from the Downloads section.
This postcard is available to download from the Downloads section.
This postcard is available to download from the Downloads section.
This postcard is available to download from the Downloads section.
Funding partner
State funding
Partnerships
Practice partnerships
Shepherds from the ‘Protect Shepherds’ network
Downloadable resources
Targeting customers effectively is key to improving the marketing of regional lamb. To reach potential lamb eaters, you can download postcards, stickers and banners here. The print templates are available free of charge. The communication materials can be used nationwide and in a variety of ways. We recommend the following locations for engaging with customers: direct sales, specialist butchers, weekly markets and restaurants.
Further information on reprinting and redistribution can be found in the terms of use.
